March 5th 2013 (Room TBA), 6:00pm
Senior Partner, Post and Beam Public Relations
Time was when public relations was a rarefied communications tool reserved for companies fielding big PR agencies looking to gain positive coverage in the news media. Enter the digital age! A revolution is underway in PR that has democratized and changed the playing field forever – for all size companies: Big and small.
While pitching one’s stories to reporters continues to be a solid approach, strategies built on sharing information online via social media, news and information web sites are now available as leading choices for many communications experts.
David Kalson is a veteran PR professional and is a senior partner at Post and Beam, an innovative public relations, design and software development agency with expertise in a wide range of product and service industries. David will address how current technologies have spurred the ability of business managers to fuel their own communications plans on their terms. And, as every front page, digital or print, now attests, the digital world also brings new vulnerabilities to business.
Advance registration is required, as seating is limited. Click here to register on-line, or:
Please RSVP to Chris Moschovitis at RSVP@TMGR.COM