The Power of Branding: You don’t buy a brand, you join a brand

With Clotaire Rapaille, CEO and Founder of Archetype Discoveries Worldwide

July 1st, 6:00 – 8:00 pm

Dr. Rapaille - photoDr. G. Clotaire Rapaille is an internationally known expert in Cultural Archetypes, Creativity and Innovation. His unique approach to marketing combines a psychoanalyst’s depth of analysis with a business people’s attention to practical concerns.

He has written more than fourteen books. His most popular book, The Culture Code was #9 on the bestseller list of Business week and has been translated in twelve languages. His work has been lauded in both corporate and academic circles

Cultural archetypes pre-determine how members of a culture perceive their world and react to it.  Every element of a culture has an archetype and every cultural archetype has a code that explains why people do what they do.

Early childhood imprinting sets the stage for the assimilation of these cultural archetypes, which form the basis for decision making on a deeply reptilian and unconscious level.  Breaking the code for these archetypes can benefit companies and organizations from a variety of perspectives, including: product development, marketing, advertising, public relations, research and development and customer service.

Dr. Rapaille has discovered codes for over half of the world’s Fortune 100 companies, and has done work with brands from diverse sectors, such as automotive, consumer goods and financial services.

This is an exceptionally rare opportunity to listen to an expert on human behavior share his vision about the consumer unconscious, and how best to appeal to our reptilian minds.

Advance registration is required, as seating is limited.
Click here to register on-line, or:

Please RSVP to Chris Moschovitis at RSVP@TMGR.COM

Welcome to Thought Leaders in Business

As the Chairman of Thought Leaders in Business, allow me to be the first to welcome you.

Our mission statement is simple:  Thought Leaders in Business brings together leaders from the public and private sectors who have a vision about business that impacts a broad spectrum of industries and people, and delivers their insight and wisdom to our audience.

We do this through our conferences, meetings, seminars, and educational sessions where we meet to listen, learn, and discuss emerging ideas about a range of topics including finance, marketing, government, legal, media, emerging market sectors, technical innovations and best management approaches and practices.

Both our speakers and audience include senior leaders from all sizes businesses, the arts, as well as government agencies. Our speakers are carefully selected to inspire us and challenge us to learn, grow, and engage with each other and form teams who are passionate about innovative ideas and new paradigms for business, professional, and personal growth.

This web site is the place for information on our upcoming events, as well as one of the publishing mechanism for materials from our speakers, conferences, and evens, as well as a place for all of us to continue our conversation.

Thank you for joining us!  We all look forward to your on-going participation and feedback.

Chris Moschovitis
Chairman & CEO

Thought Leaders In Business, Inc.
274 Madison Avenue, Suite 1202
New York, NY 10016