Monday, November 2, 2015
NOTE OUR NEW LOCATION!
Phillips Nizer LLP
666 Fifth Avenue at 52nd Street
Information about businesses is being produced at an unprecedented rate, but not all of it is accurate, nor is it being consumed. This is the era of information overload.
Statistics show that 81% of potential clients are doing at least one cursory search on a supplier before taking the first meeting.
But with so much information being presented, how does a company get accurate, compelling information into the hands of their intended audience and increase its consumption?
How do you rise above the noise? How do you help spread knowledge and empower your prospective clients? Is there a clutter cutter in the offing?
Jill Schiefelbein, owner of The Dynamic Communicator and contributor to Entrepreneur, has a unique take on the changing face of sales that involves the intersection of communication, education, and technology.
A former business communication professor, Schiefelbein’s talk presents the facts on our present information economy and provides strategies for navigating the clutter.
You will need to check with security at the front desk when you arrive.
Thank you to Bruce Turkle of Phillips Nizer for hosting us!