Today’s Reality: The American Luxury Marketplace Is Much Larger Than Many Marketers Believe

with Bob Shullman

Thursday, August 4, 2016
6:00 pm

Baker Hostetler
45 Rockefeller Plaza
Our Host: Dennis Cohen

When one speaks with business people about the size of the American luxury marketplace, the conventional wisdom is that it is quite small, exclusive and high priced.

However, research has proven that virtually everyone wants a little bit of luxury in their lives and the practical reality is the luxury marketplace is much larger than the latest BMW speeding down the highway in a TV ad or the latest Louis Vuitton designer dress featured in Vogue.

We will learn about the true nature of the luxury marketplace and the role it plays in our overall economy as a source of employment, investment and entrepreneurial opportunities.

Bob Shullman PhotoBob Shullman is Founder & CEO of the Shullman Research Center, launched in 2012. His many years of practical experience as a corporate officer, management consultant and advisor in the luxury, affluence and wealth marketplaces have given him a unique perspective in these ever-evolving categories.

Prior to launching the Shullman Research Center, he gained industry recognition for transforming the Mendelsohn Affluent Survey from a publication-oriented media planning tool into today’s multi-media, consumer insights platform — the Ipsos Affluent Survey — during his tenure as CEO of Ipsos Mendelsohn.


We look forward to seeing you at our new venue.

Please email RSVP@TMGR.COM to let us know you plan to attend.

Please check in with the security desk in the lobby when you arrive.