With Clotaire Rapaille, CEO and Founder of Archetype Discoveries Worldwide
July 1st, 6:00 – 8:00 pm
Dr. G. Clotaire Rapaille is an internationally known expert in Cultural Archetypes, Creativity and Innovation. His unique approach to marketing combines a psychoanalyst’s depth of analysis with a business people’s attention to practical concerns.
He has written more than fourteen books. His most popular book, The Culture Code was #9 on the bestseller list of Business week and has been translated in twelve languages. His work has been lauded in both corporate and academic circles
Cultural archetypes pre-determine how members of a culture perceive their world and react to it. Every element of a culture has an archetype and every cultural archetype has a code that explains why people do what they do.
Early childhood imprinting sets the stage for the assimilation of these cultural archetypes, which form the basis for decision making on a deeply reptilian and unconscious level. Breaking the code for these archetypes can benefit companies and organizations from a variety of perspectives, including: product development, marketing, advertising, public relations, research and development and customer service.
Dr. Rapaille has discovered codes for over half of the world’s Fortune 100 companies, and has done work with brands from diverse sectors, such as automotive, consumer goods and financial services.
This is an exceptionally rare opportunity to listen to an expert on human behavior share his vision about the consumer unconscious, and how best to appeal to our reptilian minds.
Advance registration is required, as seating is limited.
Click here to register on-line, or:
Please RSVP to Chris Moschovitis at RSVP@TMGR.COM